I got the least amount of feedback on my poster - the only suggestion for improvement I was given was to make the photo of the main character Holly brighter as she was barely visible. Although this was my intention, I still decided to make her brighter as many people told be they didn't notice her for a long time. I got a lot of positive feedback, however, including that range of fonts, tagline and general layout was good. Although only a subtle difference, I do think that the feedback I received helped me to improve my poster as a whole.
I found it far more difficult acting on feedback of my magazine cover, as I received so much. The initial feedback I received was that the masthead, background image and font for 'In The Shadows' were all effective but there was a lot I should change. It was suggested that I add more colour, some of my fonts were 'too blocky', the barcode was too big and some of the text was unclear. In addition, a recurring comment was that it looked too similar to a poster. In addition, I decided I was unhappy with the layout. I then made several changes, moving almost all the elements of my magazine cover around the page to try and get an idea of what would work.
Firstly, I made the barcode smaller as I agreed that it was too big and took away from the more important elements of the magazine cover. I added another photo (of Eva who plays Natalie) in an attempt to remove its poster-like appearance. I went down several routes in hope of improving my magazine cover, as at no point had I been at all happy with how it looked. I took out the pastel colours used for the film titles in the bottom left hand corner and eventually settled on a red theme to add more colour to the black and white cover. One suggestion I received was to remove a lot of the content and go for a 'minimalist' theme, however I was then given conflicting feedback when I was told this made the magazine cover look even more like a poster.
I therefore changed the magazine cover again, adding more elements in, changing and swapping the formats of some, changing positions of text etc. After advice, I also added a tagline. Overall, I am happier with my magazine cover after the changes I made, despite struggling to get to that point due to being given so much different feedback and making so many changes.
Lastly, we got lots of feedback to help us to improve our trailer, as well as some positive feedback. Our peers and teachers said that the second half of our trailer effectively built tension and our final shot, of Holly saying "help me" after the institutional was also powerful as it left the audience feeling tense. However, it was suggested that we add intertitles to the trailer as this would make the narrative of our film clearer, however as a group we came to the decision that intertitles would not work with our trailer.
A lot of feedback we received on the trailer related to the sound. We had a lot of problems with the sound when creating the draft so this was not surprising. It was suggested that we should change one of the tracks (the trailer featured two) as they didn't fit together. However we knew this was going to be difficult as we had struggled to find two songs in the first place. Our only idea as to try a softer version of our second track 'Pretty Parties' but when this did not work we made the decision to go back to our original track, 'If She's An Angel' by Charlotte Campbell.
Therefore, we decided to focus our efforts on improving the transition between the tracks: another piece of feedback was to smooth this out. This also proved difficult as we lacked experience in the technology we were using to edit (Premiere Pro) so we weren't entirely sure how to solve this problem. We tried several things to try and improve this small section of audio, including removing the silence (before deciding this made it worse and adding it back in again), adding small fades before and after the voiceover and adding a longer fade onto the end of the first track. In addition, we added a quieter sections of 'Pretty Parties' before the faster section started to ease the change of tempo and style in rather than it being so sudden. These changes were effective to a certain extent, as although the transition is smoother than it was, it is perhaps still not as good as it could be.
Lastly, we were told that due to the first shot being of one of the characters talking, it looked like that character was saying the voiceover, out of sync. Therefore, we changed the order of the shots so it no longer looked weirdly out of sync.
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